Meet the founder

Hi, I’m Ali.

Ever since I earned my design degree from UC Davis in 2013, I wanted to create a simple solution to a common, everyday problem.

It turned out the problem was hiding at the bottom of my bag.

The story

How SplayTray started

  1. 2013

    A design degree and a goal

    I graduated from UC Davis with a degree in design and one big goal: make something that solves a common, everyday problem.

  2. 2017

    Backpacking Southeast Asia

    In May and June, I traveled through Southeast Asia staying in hostels with almost no personal space. I was constantly taking everything out of my bags (makeup, toiletries, hair ties) onto my bed, then packing it all back in. There had to be a better way.

  3. 1:00 a.m.

    The first prototype

    Back home, one night I couldn’t stop thinking about it: an origami-like bag that could turn into a tray. At 1:00 a.m., I started folding the first prototype out of manila envelopes.

  4. Today

    SplayTray

    That envelope became the bag that opens into a tray, so you can see everything at once and stop digging.

“There had to be a better way.”

Ali Goldman, founder

See it for yourself

From manila envelope to your new favorite bag.